Palo Verde Strategies

Palo Verde Strategies takes your communications goals, aligns them to your organizational strategy, and implements tactics that deliver on your objectives. Inspired by the beauty, resilience, and adaptability of the palo verde tree, Palo Verde Strategies takes your communications challenges and turns them into resonant solutions. Whether it’s telling your brand’s story or creating a comprehensive communications strategy, Palo Verde Strategies will find the right fit for your company. Like the palo verde tree, your solution will be beautifully crafted, resilient for the ever-shifting environment, and adaptable to the short- and long-term needs of your organization.

Christina Gordon, Principal

Christina has spent nearly 20 years leading communications departments in nonprofit organizations before starting Palo Verde Strategies in 2025. She has significant expertise – and finds great joy – in working with leaders to understand their organizational priorities and goals, aligning communications strategy, and delivering on a mission.

With experience in education, workforce development, legal advocacy, and STEM – in companies and organizations big and small; local, national, and international – Christina brings a broad set of knowledge to every project. She employs strategic thinking and emotional intelligence to make the most of every opportunity.

A native Washingtonian, Christina began her career as a seventh grade English teacher in the Washington, D.C. area, before transitioning to working in strategic communications. Christina currently lives in Cathedral City, CA, where she serves on the board of directors for the Boys and Girls Club of Cathedral City, where she leads the Resource Development and Communications Committee. Christina has a bachelor’s degree in English from Wittenberg University and is currently pursuing her juris doctor at The Colleges of Law in Ventura, California, where she will graduate in 2026. She’s passionate about strategy, leadership, equity, and a really good meal.

Let's Work Together

Ready to develop communications strategies that are as resilient and adaptable as the palo verde tree? Let's start the conversation.